In the head of the best players

LOCATION

Brazil

segment

Sports, Fashion

Skills

Social Networks, Campaign Activation

One of the stars of our Squad in the e-sports segment, Gabriel Fallen starred in Unilever's campaign for Clear.

The Challenge

By associating its brand of shampoos and conditioners directly to performance, Unilever had the challenge of entering with Clear in different segments bringing influencers from various sports to endorse the speech in its communication.

The Solution

Nooke, as a specialist in influencing marketing in the sports segment, managed the biggest pro player in Brazil for a special campaign in celebration of Gamer Day. Gabriel Fallen is recognized worldwide in the segment and has more than 1 million followers on his social networks.