Our team was responsible for devising the launch strategy for a new Fallen Gear product at Blast Pro Series São Paulo event.
The Fallen Eco Keyboard, a new product from the Fallen Gear brand, hit the market in 2019 and we were asked to build a worldwide launch strategy, which should show the product's attributes and generate sales.
We idealized the product launch during the Blast Pro Series São Paulo tournament of Counter-Strike, focusing our communication on the gamer audience, the main users of the brand's products. With a Fallen Store stand at the event, we developed a video that explained the differentials of the new keyboard, which was looped on the main screen of the arena.
With our team present at the event, we carried out an inbound marketing action with the presence of the proplayer Fallen. In this action, more than 2,000 keyboards were sold in hours.
A 360º tactical communication plan to launch Il Palazzo at PY
Co-creation and product storytelling in action with Nike for the R10 line
Design, illustration and public relationship with Google Allo stickers
Clear, Unilever and Fallen together in a special campaign for Gamer Day
Real-time content for Heineken Tour with R10 and champions league trophy
Innovation: R10 invited to launch Instagram filters
Versatility and technology: visual identity for a smartphone accessories brand.
360 ° communication strategy for the event and more than 10,000 tickets sold in 15 days
Strategy for a new Fallen product at the Blast São Paulo gamer event.
Visual identity, Setting, Graphic Materials and Promotional Calendar Strategy for this project in PY
A global presence e-sports league and alongside the best Pro Evolution Soccer and FIFA players.