Ronaldinho Instagram Filter

LOCATION

Worldwide

segment

Sports, Social Networks

Skills

Campaign

Innovation: R10 invited to launch Instagram Filters.

The Challenge

Instagram invited relevant celebrities around the globe to engage different clusters with their new project, Instagram Filters. We needed to create a dynamic that was relevant and engaging to Ronaldinho's almost 50 million fans who wanted to use his new filter.

The Solution

Talking about football, we understood that the gamification would be an interesting solution to generate in the public the desire and the feeling of challenge: “can I make more kick ups than the greatest stars of the world?”. In partnership with the VZ Studio, we then created the R10 kick-up filter.

The project had so much relevance that we engaged famous athletes and friends of Ronaldinho from all over the world organically, increasing our reach exponentially.