Design, illustration and identification with the public user of the social network are the main points for the development of this work, in partnership with Ronaldinho and Google Allo.
Aiming at the direct interaction of users with its proposed social network, Google invited global celebrities from different niches to encourage their fans to join their social networking project, Google Allo. For Nooke, there was the challenge of developing the project with legendary player Ronaldinho .
With the focus of generating dialogue and encouraging the use of the platform, we created, in partnership with Studio Bittar, packs of stickers that translated the former player's lifestyle and the language of the social network, generating identification and bringing Ronaldinho's image closer to fans and social network users.
Bringing Ronaldinho in everyday situations that the public would identify with, we bet on the fun tone for the development of the stickers.
With the intention of having an interaction for each emotion of the users, the resentations of the idol were several and pleased the users of the social network.
A 360º tactical communication plan to launch Il Palazzo at PY
Co-creation and product storytelling in action with Nike for the R10 line
Design, illustration and public relationship with Google Allo stickers
Clear, Unilever and Fallen together in a special campaign for Gamer Day
Real-time content for Heineken Tour with R10 and champions league trophy
Innovation: R10 invited to launch Instagram filters
Versatility and technology: visual identity for a smartphone accessories brand.
360 ° communication strategy for the event and more than 10,000 tickets sold in 15 days
Strategy for a new Fallen product at the Blast São Paulo gamer event.
Visual identity, Setting, Graphic Materials and Promotional Calendar Strategy for this project in PY
A global presence e-sports league and alongside the best Pro Evolution Soccer and FIFA players.