Freedom in Wing's Visual Identity

LOCATION

Worldwide

segment

Sports, Fashion

Skills

Branding, Visual Identity, Naming

Nooke created the visual identity for the launch of the smartphone accessories brand.

The Challenge

Looking at the product, we understand the main attributes that would be important to work on in the perception of consumers to position the brand: versatility and technology. But we also look at the behavior of these potential users and understand that young people were looking for freedom, independence and convenience to be able to carry their gadgets anywhere, at the same time.

The Solution

This is how we created Wing, an easy and simple to read naming, which very strongly reflects the freedom that the product provides. Both the symbol and the logo explore not only this main attribute, but also the fluidity and contemporaneity that technology represents.